Competence marketing by events
Competence marketing by events
Edutainment for industry and commerce
"Competence marketing by events"
Corporate communication through education and entertainment
Customer Communication
Industry & Trade
With nearly four decades of international experience in demystifying marketing and presentation of food, wine and spirits, and communicating corporate values in food wholesale and retail, cash and carry, and specialist delicatessen retail, Roland has established himself as a passionate communicator with profound expertise and international experience.
His hedonistic and authentic sales concepts ‘Hummer Nummer’ and ‘Grill to Thrill’ have been legendary for three decades.
food understanding
intercultural
Between 2006 and 2018, Roland expanded the focus of his product and company presentations from Europe to the Asian markets of China, Japan, Vietnam and Thailand.
Customer Communication
value system
Based on a classical humanistic value system, Roland presents with gut feeling, passion and profound intercultural expertise on the understanding and authentic, natural handling of food and wine. Lively, contemporary and entertaining, he conveys product information and corporate philosophies – focusing directly on the essentials.
Customer Communication
Larger than Life
The Berliner Morgenpost writes: ‘... no one can spread joie de vivre better than Birr, an expert in his field.’
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