my "CREDO"
Roland Birr
"...as a cosmopolitan and a committed humanist down to my roots, tolerance towards those who think differently and unconditional respect for the dignity of every human being, regardless of skin color, ethnicity, or beliefs—whatever they may be—are the essential pillars of my daily actions. I strive for personal development and take full responsibility for my actions. I understand life as a continuous learning process. My own freedom ends where the freedom of others begins. Every person is initially a good person; they have the opportunity to refute this. I live a non-violent life and expect the same from those around me. I live by the values of my own culture; foreign cultures place a great deal of pressure on me.
I myself am German from Frankfurt am Main, part of my family is from Bordeaux, my son-in-law is Shona from Zimbabwe, my son is in a relationship with a Vietnamese woman, my brother-in-law is Turkish, and my uncle's wife is from Singapore. My German parents instilled this intercultural understanding in me and modeled it for me."


Larger than Life
"...with my credo "Larger than Life" as a book documentation and the description of my daily work, I see this as a very personal "micro-contribution" to counteracting the decline of classical values in our society, the atrophy of education, and the unstoppable distancing of humanity from nature. The focus is on humanity, nature, and the authentic culinary enjoyment of its gifts..."
About understanding wine
Around 6 million hectares of fertile land on earth are planted with vines, of which around 3.5 million hectares are used for the production of table grapes. Of the estimated 10,000 existing grape varieties, around 2,500 are approved for winemaking. The character and style of the wines are influenced by the soil and microclimate of the respective region, as well as by the people who cultivate and grow them with passion and within their cultural background. Wherever people "make wine," there is good wine (... even in France). Nothing is more individual than personal taste. Only you determine whether a wine is good or not. To do this, you have to taste the wine; if you like it, is it good... and vice versa. So there are only "two wines": one that you like and the other that you don't... each depending on the situation in which you enjoy the wine and, of course, independent of the price... everything else depends on your expectations and your willingness to invest.
Experience our unique world
The Berliner Morgenpost writes: “… you can’t spread the joy of life better than Birr, a connoisseur of his craft.”
